Before you start up your business, you first have to have a solid foundation of what your business really does and what it’s supposed to do in order for it to be significant enough to be a success. Unfortunately, we see most people jump into the startup waters without this...

Once upon a time, the American dream meant having a steady job, getting married, and living in a beautiful house with a white picket fence and a couple kids.  There was no mention whatsoever of a startup business. But times have changed. Today’s American dream is about success and riches....

A question that I’m always asked by new startups is: how should I price my service/product? What are the most effective pricing strategies out there and which should I use? There isn’t a simple answer to this questions and more often than not, you will need to factor in...

So, you’re a first-time business owner? Like it or not, you need all the help you could get to guide you through your journey in building your business. The possibilities may appear endless for first-time entrepreneurs, but, just like any toddler taking his first step, starting a business will always be...

The cost of acquiring a customer is expensive. Make the most out of your investment by getting those newly acquired customers to come back! The fancy word for getting customers to return is ‘customer retention’. It can get difficult, so I’ve put together some proven tips to get your customers...